Changwon, a planned city in Korea of 1 million has included cycling as an active part of its transportation system through the birth of the forward-thinking public bike share system known as NUBIJA (“Nearby Useful Bike, Interesting Joyful Attraction”). The system takes the technological elements of bike share bandied about in North America a few steps further. This is a refreshing innovation in a country like Korea, whose enviable rapid transit systems are countered by auto-centric planning and culture.
The video shows how NUBIJA and cycling work in Changwon, highlighting typical examples of Korean public realm characteristics, like stream-side paths built into dense urban environments. The song in the video surely marks this project as a Korean original, extra points if you can decipher the lyrics.